Key Takeaways
- CFOs must proactively adapt to ongoing market volatility by leveraging strategic tax and tariff planning.
- Transformation initiatives are essential for maintaining competitiveness, especially as regulatory and economic environments shift.
- Effective leadership during uncertainty requires balancing risk management with innovation and growth opportunities.
CFOs are navigating an environment where cost structures can change quickly, supply chains are continuously re-optimized, and reporting expectations are higher than ever. According to the CFO Survey, CFOs anticipated price increases of roughly 3.5% in 2026, with tariffs remaining the top concern.
The main issue is that many finance teams remain caught up in reactive behaviors, rather than planning and strategizing. In today's climate, simply responding doesn't suffice. CFOs need to build finance departments that are ready to tackle ongoing changes and disruptions.
Tariffs Are a Permanent Finance Strategy
For years, many companies treated tariffs as temporary. But trade leaders increasingly view tariff volatility as a lasting condition. In Thomson Reuters’ 2026 global trade reporting, more than three-quarters (76%) of trade professionals say the new tariffs represent a more permanent approach that could last for at least the next four years.
The question has evolved from: “How do we respond to tariff changes?” to: “How do we build a finance operating model that assumes tariff volatility is normal?”
What CFOs Need Visibility Into
- Which suppliers carry the most tariff exposure (foreign and domestic), and how that exposure changes by SKU and product family.
- How tariffs flow through cost accounting and margin reporting, especially if inventory is sitting or turning slower.
- Which mitigation strategies are available and realistic for your operating model, including:
- Foreign Trade Zones (FTZs)
- Bonded warehouses
- First Sale for Export
- Tariff-aware transfer pricing strategies for intercompany transactions
- Incorporating tariff, duty, compliance, and transfer pricing data into your analysis.
- Running what-if scenarios that model sourcing shifts and policy updates, including economic impact assessments.
- Building dashboards that unite purchasing, logistics, finance, and tax teams for coordinated decision-making.
Industry Spotlight: Middle-Market Manufacturing
Trade disruptions are now cited as a top challenge by 33% of manufacturing companies, according to Eide Bailly’s Mid-Market Manufacturing Outlook Report. And changing regulations jumped to 31% from just 8% in 2025.
Technology is now manufacturers’ most effective defense against tariff volatility. Forward focused organizations increasingly rely on:
- Supply chain analytics to model sourcing changes and vendor risk
- Custom dashboards that layer landed cost, duties, and currency exposure
- ERP systems that unify real-time data across purchasing, logistics, and finance
- AI and RPA to speed up customs classification and document management
Tax Is No Longer Just Compliance
As tariff volatility reshapes cost structures and supply chains, it also exposes weaknesses in tax strategy. After all, tax impacts are embedded in day-to-day decisions: entity design, supply chain and transfer pricing, incentives, M&A readiness, and audit defensibility.
CFOs increasingly need a tax strategy that is proactive, cross-functional, and connected to business transformation initiatives, especially when operations span multiple jurisdictions or change quickly.
Ask:
- Are we minimizing exposure across entities, states, and countries, and can we prove it with clean data?
- Are we leaving credits or incentives on the table because documentation is too fragmented to support a position?
- Do we have audit-ready processes — or are we relying on end-of-year reconstruction?
Use Case: Turning Tax Complexity into a Strategic Opportunity
One growing company rapidly expanded nationwide, creating tax complexity and limited visibility into potential incentives. We worked to calculate qualified research activity and build a defensible strategy.
The result: $1.5 million in federal and state R&D credits secured, turning tax complexity into a strategic opportunity.
Technology is the Accelerator
In this environment, technology is the foundation for faster decisions, stronger compliance defensibility, and continuous scenario planning across finance, tax, and trade.
CFOs are investing accordingly: 75% of CFOs expect technology budgets to increase by at least 4%, and 59% of CFOs plan to increase AI spend by 10% or more this year, according to Gartner.
However, legacy systems are slowing modernization, and many teams still struggle with limited data access.
What to assess in your technology strategy
- Where are the data silos?
- What are key stakeholder pain points?
- Which processes break most often?
- What dependencies and redundancies exist across systems?
- Which finance processes still require duplicate workflows or manual data entry?
Bottom line: when data is scattered, strategy is lost — and tariffs amplify that weakness.
AI and Automation
AI is already reshaping finance workflows, from invoice processing and anomaly detection to forecasting and decision support. However, AI only works if the data foundation is ready. For CFOs, successful AI adoption is less about experimentation and more about governance, accuracy, and defensibility.
Practical AI Use Cases for CFOs (not hype)
- Automate monitoring of tax regulations and calculation of obligations to support planning
- Use OCR/NLP to process invoices and documents faster and flag anomalies in transactions
- Improve outlier detection, workflow optimization, and cross-system data exchange
- Strengthen security and compliance through continuous monitoring and controls
How Modern CFOs Build a Strategy that Performs, Protects, and Prospers
The finance strategy that works now is one that connects tax, tariffs, and technology into a single operating rhythm.
PERFORM (clarity, speed, value)
- Use financial modeling to test the impact of tariff and regulatory shifts on margin, pricing, and working capital.
- Identify and pursue credits and incentives with documentation built into workflows (not after the fact).
- Automate high-volume reporting where possible to reduce manual workload and errors.
PROTECT (defensibility, compliance, resilience)
- Build audit-ready processes for incentives, transfer pricing, and multi-state reporting.
- Align tech modernization with security, governance, access controls, and system integration.
- Strengthen tariff documentation discipline — classification, origin claims, and decision logs — because scrutiny is rising.
PROSPER (strategic optionality)
- Integrate tax into M&A and succession planning early to reduce exposure and surprises.
- Use tariff forecasting to support sourcing, warehouse/FTZ decisions, and pricing strategy.
- Invest in connected systems so you can pivot faster than policy or market conditions change.
Use Case: Turning Chaos into Strategy
When one of our clients faced sudden tariff increases, they needed to onboard a U.S. warehouse in under a month. Their real-time response was thanks to an earlier investment in ERP and integration platforms.
With Eide Bailly’s help, they had:
- Scalable systems (NetSuite, Boomi) that flexed with growth
- Tax and compliance support aligned to the new warehouse setup
- Rapid integration and testing that got the warehouse live in just three weeks
The Biggest Risk is Visibility
Tariffs, tax policy shifts, and technology disruption aren’t separate forces. Together, they determine how quickly your organization can understand what’s changing, model what it means, and act with confidence.
If your business isn’t prepared, tariffs can ripple through everything from working capital to customer pricing.
CFOs who invest in connected data, disciplined scenario planning, and defensible compliance processes aren’t just “keeping up” — they’re building an advantage that compounds over time.
Let us help you make sense of what comes next and how to prepare for it.
Frequently Asked Questions
How should CFOs think differently about tariffs in 2026?
Tariffs are no longer a temporary disruption — they’re a permanent operating condition. CFOs must design finance, tax, and technology systems that assume ongoing volatility and allow for faster scenario planning, pricing adjustments, and sourcing decisions. This shift mirrors how modern CFOs are redefining their role from financial reporting to enterprise strategy.
Why are tariffs now considered a finance strategy issue, not just a trade or supply chain issue?
Tariffs directly affect cost accounting, margins, working capital, and cash-flow timing — often in ways that aren’t immediately visible. When tariff data isn’t integrated into finance systems, CFOs lose decision speed and risk making pricing or investment moves based on incomplete information. Leading finance teams now treat tariff exposure as a core input to forecasting and planning.
How do tariffs impact tax strategy for middle-market companies?
Tariffs influence entity design, transfer pricing, inventory valuation, incentives, and audit risk, making tax strategy inseparable from operational decisions. For mid-market companies, fragmented documentation or delayed data often leads to missed credits or increased exposure. CFOs who integrate tax early into planning cycles are better positioned to reduce risk and unlock value.
What visibility do CFOs need to manage tariff and tax risk effectively?
CFOs need SKU-level insight into tariff exposure, real-time cost flow through inventory and margins, and scenario modeling that reflects policy changes. This requires connected data across purchasing, logistics, tax, and finance — not spreadsheets or after-the-fact reporting. Visibility is now a prerequisite for confidence, not a nice to have.
How does technology help CFOs respond to tariff volatility faster?
Modern ERP platforms, integrated data pipelines, and automation allow finance teams to model tariff changes in days—not quarters. Technology enables CFOs to simulate sourcing shifts, test pricing impacts, and support decisions with defensible data. Without connected systems, even strong finance teams are forced into reactive mode.
What role does AI and automation play in managing tax and tariff complexity?
AI helps CFOs automate repetitive tasks, detect anomalies, monitor regulatory changes, and improve forecasting — but only when the data foundation is ready. For finance leaders, AI is less about experimentation and more about governance, accuracy, and decision speed. When paired with clean data, automation frees teams to focus on strategy instead of reconciliation.
How are mid-market manufacturing CFOs uniquely affected by tariffs?
Mid-market manufacturers face margin pressure, supplier risk, and regulatory change without the buffer of large enterprise scale. Tariffs often force faster sourcing decisions and tighter pricing strategies, increasing reliance on real-time analytics and integrated systems. For these CFOs, visibility is the difference between absorbing costs and preserving profitability.
What should CFOs prioritize first if their organization isn’t tariff-ready?
Start with visibility. Identify where tariff, tax, and cost data live, where manual work still exists, and which decisions lack real-time insight. From there, CFOs can prioritize system integration, scenario planning, and governance, building a foundation that supports performance, protection, and long-term growth.
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Who We Are
Eide Bailly is a CPA firm bringing practical expertise in tax, audit, and advisory to help you perform, protect, and prosper with confidence.


