Article

Data Strategies in the AI Era

September 18, 2024
abstract visual representing data

Key Takeaways

  • AI success depends on high-quality data, security, and governance practices.
  • Organizations must assess their processes to identify where AI can create the most impact.
  • Prioritizing data and developing a strategic AI roadmap is key to navigating challenges.

AI presents incredible opportunities for organizations, from enhancing efficiency and personalizing the customer experience to allowing for more in-depth forecasting and modeling. However, AI systems require large amounts of data for operation and training. This creates challenges for organizations related to their data quality, security, and availability. Addressing these challenges is crucial, as the reliability of AI is directly related to the quality of the data it uses.

While AI promises to revolutionize business operations, its success hinges on how organizations manage and optimize their data.

Poor data quality, inadequate security, and governance issues can hamper the most ambitious AI strategies. Implementing AI in your organization requires a strategic plan focusing on your data and understanding where AI will make the biggest impact.

Maximizing the Value of AI

AI is not one-size-fits-all. To maximize its value, you must first understand your objectives and how AI can help you meet them. Begin by conducting a thorough assessment of your business processes to identify areas where AI can create efficiencies or uncover new opportunities. For instance, automating repetitive tasks can free up your team for more strategic work, while AI can uncover valuable insights from customer data to guide decision-making.


Watch the recording below to see how organizations are leveraging AI.


Navigating AI Challenges

We recently asked organizations which obstacle they find most challenging for fully harnessing AI:

Graphic talking about common challenges for harnessing AI

To navigate these challenges and apply AI strategically, organizations must prioritize their data.

Data Quality and Availability

To get your data ready to leverage in AI tools, follow these steps:

  1. Consolidate and model your data: Ensure all business-critical data is unified in one place. For example, merge customer, financial, and operational data to gain a complete view.
  2. Create a single version of the truth: Ensure consistent, synchronized data across the organization to eliminate discrepancies and support uniform decision-making.
  3. Pick your platform(s): Select scalable AI and data platforms that meet your organization’s needs. This doesn’t always mean implementing new technology; many systems have built-in AI.
  4. Eliminate data silos: Breaking down barriers between departments and systems can help uncover hidden insights. For instance, integrating marketing and sales data can enhance customer targeting efforts.
  5. Enrich your internal data with external data sources: Enhance internal datasets with relevant external data to improve AI insights. For example, enrich shipping data with weather forecasts to optimize delivery routes.
  6. Identify your highest quality or differentiating data: Focus on refining and leveraging high-quality, unique data. For example, use proprietary customer behavior data to improve product recommendations and boost subscription renewals.

Security

Securing structured and unstructured data has never been more important. Not only is it vital for your organization’s security, but industries like healthcare and financial services have developed regulatory requirements around AI usage. You must understand the tools you’re using and the tools your people have access to. The key to success lies in educating your employees on how to use AI tools safely and effectively.

Governance

A governance framework ensures that your technology meets your organization’s needs. This requires input and cross-functional collaboration from all areas of your organization. To create a scalable governance framework, you must understand where you are now and where you want to go. Regular reviews and updates ensure that your data governance and AI practices keep pace with technological advancements and changing business needs.

  • Gauge your digital maturity and discover resources to help get your organization ready for AI. Take the Assessment.

Creating a Roadmap and Action Plan

At Eide Bailly, we bring our knowledge, passion, and expertise to transform the way our clients do business.

Our AI Assessment Methodology:

Graphic showing our AI Action Plan

Our team can help you develop a roadmap that prioritizes AI initiatives based on business impact. We’ll outline several use cases where AI has the potential to significantly impact your organization and walk you through an investment expectation, ROI analysis, and plans for data governance and security.

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Data Strategies for Leaders in the AI Era

Learn how to leverage your data to harness the power of AI.
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About the Author(s)

Nate Allphin

Nate Allphin

Principal
Nate has 20 years of experience in the data and analytics world. His career started as a data analyst and he quickly came to realize that organizing and enabling companies with data was his true passion.
Jeff Hensel

Jeff Hensel

Director
Jeff helps clients develop strategies to leverage technology to meet their business vision and journey to becoming a digital organization. He develops longer-term strategic roadmaps, as well as shorter-term iterative execution plans to accomplish those goals.