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Case Study 

Integrating Salesforce for Fluid Form

Freemotion Fitness

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Freemotion Fitness
Freemotion Fitness| Logan, UT

Freemotion Fitness, the commercial and specialty division of ICON Health & Fitness, has built their business around the power of movement. As designers, manufacturers, and sellers of high-end fitness machines for commercial clubs and gyms, they know function and form.

But when they needed help integrating their Salesforce instance, they came to us.

KEY RESULTS

  • Increased forecasting
  • Better, more informed customer service
  • Improved sales quoting in the field
  • More cross-team collaboration

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Who We Are

Eide Bailly is a CPA and business advisory firm helping our clients grow, thrive, and embrace opportunities and innovation.

The Power of Salesforce Integration

The Challenge

Freemotion Fitness had an unsuccessful Salesforce implementation that left them with a non-functional CRM.

Salesforce didn’t connect with their in-house systems, giving them inaccurate information, difficult reporting, siloed data, and multiple inefficient data entry processes. 

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Inaccurate information
    yellow 2
    Siloed data
      yellow 3
      Tedious manual processes

        The Solution

        A new implementation with custom integrations.

        Our team successfully reimplemented Salesforce with custom integrations. We started by understanding their business needs, current processes, and desired outcomes to create a solution that connected their data and streamlined their processes. To create that solution, we implemented and connected Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce CPQ Quoting, and Revenova for freight and shipping logistics. Then we created custom integrations to their in-house systems.

        Professional women shaking hands

        “When Eide Bailly came in and explained the way they work and their processes of gathering the information before they ever began, we knew that Eide Bailly was a good resource and a great third-party to implement Salesforce for us.” 

        -Dan Dustin, Operations Manager | Freemotion Fitness

        The Results

        A functional, connected CRM with the power to move business.

        With their new integrated instance of Salesforce, Freemotion Fitness has seen an increase in internal communication and collaboration. Additionally, their customers have seen the impact of their new systems. With accurate and timely data, their team is able to better serve their customers. “Our customers are finding us easy to work with, which is our whole goal,” says Dan Dustin, Operations Manager at Freemotion Fitness. 

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