Case Study

Integrating Salesforce for Fluid Form

Freemotion Fitness

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Freemotion Fitness
Freemotion FitnessLogan, UT

Freemotion Fitness, the commercial and specialty division of ICON Health & Fitness, has built their business around the power of movement. As designers, manufacturers, and sellers of high-end fitness machines for commercial clubs and gyms, they know function and form.

But when they needed help integrating their Salesforce instance, they came to us.


  • Increased forecasting
  • Better, more informed customer service
  • Improved sales quoting in the field
  • More cross-team collaboration

The Power of Salesforce Integration

The Challenge

Freemotion Fitness had an unsuccessful Salesforce implementation that left them with a non-functional CRM.

Salesforce didn’t connect with their in-house systems, giving them inaccurate information, difficult reporting, siloed data, and multiple inefficient data entry processes. 

yellow 1
Inaccurate information
    yellow 2
    Siloed data
      yellow 3
      Tedious manual processes

        The Solution

        A new implementation with custom integrations.

        Our team successfully reimplemented Salesforce with custom integrations. We started by understanding their business needs, current processes, and desired outcomes to create a solution that connected their data and streamlined their processes. To create that solution, we implemented and connected Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce CPQ Quoting, and Revenova for freight and shipping logistics. Then we created custom integrations to their in-house systems.

        The Results

        A functional, connected CRM with the power to move business.

        With their new integrated instance of Salesforce, Freemotion Fitness has seen an increase in internal communication and collaboration. Additionally, their customers have seen the impact of their new systems. With accurate and timely data, their team is able to better serve their customers. “Our customers are finding us easy to work with, which is our whole goal,” says Dan Dustin, Operations Manager at Freemotion Fitness. 

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