How Coleman Powersports Revved Up Their Growth with NetSuite and RF-Smart

Case Study

coleman powersports logo

Coleman Powersports is a leading wholesale supplier of outdoor recreational vehicles based in Tempe, Arizona. The company started in 2010 with a handful of employees and a simple accounting solution.

Over the next decade, Coleman experienced incredible growth as big brand retailers started picking up their products. When the COVID-19 pandemic hit and more Americans turned to outdoor recreation closer to home, the demand for Coleman vehicles reached a new high. In addition, the company expanded its production facilities to include a factory in Minnesota, creating the need for a consolidated system that could accommodate accounting, as well as assembly.

“Last year, we’ve been so busy that it’s bordering on overwhelming, and our ability to automate and streamline has been critical to our success. Without NetSuite and Eide Bailly we would have been unable to grow that much and that fast.”

Chris Hunter | CFO, Coleman Powersports

Key Highlights

clipboard boxImproved inventory management

conveyor beltStreamlined supply chain

machine cogIncreased operational efficiency

line graphicIntegrated data insights

bracketsAutomated workflows

human errorReduction of human error

Exploring Other Terrain: A Growing Business Requires a Strong System

As Coleman Powersports expanded from a single location with a small team to a national operation with global supplies, the company quickly outgrew QuickBooks as its accounting software solution, so we helped them make the switch to NetSuite.

As their business expanded and became more complex, involving international supply chains, multiple locations, a large network of retailers and a new service department, our NetSuite Team helped them implement additional NetSuite features like advanced warehouse management, work orders and assembly, and payroll, as well as integrated their warehouse with RF-Smart.

Coleman found NetSuite’s native integration with RF-Smart to pick, pack, and ship to be perfectly suited for their warehousing operation. As the company’s selection of vehicles and configurations grows, the automated system helps generate insights into assembly builds. As a result, managers now have a clear view of the entire supply chain, which helps facilitate accurate stock planning to fulfill purchase orders. During disruptive global events, NetSuite helps provide transparency into costs as freight and tariffs fluctuate.

Due to the highly scalable nature of NetSuite, Coleman Powersports can seamlessly grow its team with new user licenses. Designed to be secure, NetSuite allows management to adjust user permissions to help employees focus on the tasks and data that are most relevant to their duties. Integrating all aspects of the business, from the service department to the shop floor, has helped create a more transparent and efficient organization.

“NetSuite is a complete solution –– from financials to warehouse management and customer interactions –– it’s nice to be able to link these things together.”

Ron Lackey | VPO, Coleman Powersports

Read more about how Coleman Powersports optimized their processes and streamlined their data managements for better insights and decision-making.

Or, click here to view the PDF version.

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Retail Wholesale Distribution Manufacturing


  • Tempe, AZ


  • NetSuite ERP
  • RF-Smart WMS
  • Data Integration


  • Improved inventory management
  • Streamlined supply chain
  • Increased operational efficiency
  • Integrated data insights
  • Automated workflows
  • Reduction of human error