Fintech Startup Chooses Eide Bailly to Drive Efficiency, Streamline Processes

Case Study

Founded in 2019, HMBradley has been on the cutting edge of offering consumers banking and credit card solutions designed to make personal finance truly rewarding. As a Series B startup with $55 million raised to date, HMBradley has grown its presence in the fintech space very quickly, competing effectively with other online banking solutions such as SoFi and ONE. To ensure the company keeps pace and removes obstacles that could hinder growth, HMBradley required a management system that would streamline its operation and scale as the company grew. With that in mind, NetSuite, the cloud-based ERP solution with thousands of users worldwide, was identified as the business management tool most compatible with HMBradley’s requirements.

“When I arrived at HMBradley nine months ago, one of the things I was charged with was streamlining our financial operation by implementing a financial management solution that would be intuitive and scalable. We had already decided that NetSuite was the best fit for everything we needed, we just needed a capable partner that understood the technology space and could handle the implementation.”

Jeremy Trujillo | Corporate Controller, HMBradley

Key Challenges

  • Finding the right solution to manage financial transactions
  • Inefficiencies in tracking and managing customer data due to outdated systems and processes
  • Needed to run its operation from its own banking core

The Eide Bailly and NetSuite Difference

The HMBradley requirements included setting up a basic geographic information system, or GIS, running its operation from its own banking core, and managing customer entries. In addition, the company needed to transfer historical transactions from its previous system, create a chart of accounts, and ensure its daily reporting was cleaned up and ready to be used in a live environment. HMBradley also wanted to ensure it connected ancillary business systems like HRES, its core processor, and credit card data. While each implementation can vary based on the client and the complexity of the requirements, the HMBradley implementation was completed in a relatively short timeframe. The implementation took only two months and came in under budget.

Smooth Implementation


Read more about the custom solution we created for HMBradley.

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  • Santa Monica, CA


  • NetSuite


  • Enabled reconciliation between core processing, network processors, and credit card networks
  • Improved interface and reporting capabilities
  • Increased the amount of data and insight available for decision making
  • Streamlined financial operations to ensure success as company grows
  • Utilized visualization tool for increased capability
  • Reduced time spent setting up and running reports