Article

Unlocking Competitive Advantage Through ESG Benchmarking

August 19, 2024
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Key Takeaways

  • ESG benchmarking can help organizations analyze performance compared to industry standards.
  • Effective ESG benchmarking starts with understanding which ESG metrics are most relevant to your organization and stakeholders.
  • Organizations are increasingly turning to advanced software solutions to capture, manage, and report their ESG metrics, aiming to meet higher standards of data integrity and detail.

Leading organizations are beginning to measure their sustainability performance against industry standards and peers, identifying strengths and areas for improvement. These insights can empower organizations to not only meet but potentially surpass their competitors' ESG achievements.

What is ESG Benchmarking?

ESG benchmarking involves the methodical analysis of an organization’s ESG metrics against those of industry counterparts. This process is vital for those aiming to pinpoint areas where they can enhance their ESG performance.

ESG benchmarking is a strategic gauge that assesses your current ESG initiatives against competitors and industry leaders.

Benchmarking offers a structured approach to identifying best practices and measuring your progress against leaders in the sector or region. This strategic assessment helps ensure your organization remains at the forefront of ESG compliance and innovation.

Benefits of ESG Benchmarking

ESG benchmarking is a critical starting point in an organization’s sustainability journey. Advantages include:

  • Performance Evaluation: Comparing environmental, social, and governance initiatives against those of similar organizations, stakeholder expectations, and regional standards enables you to recognize strengths and pinpoint areas needing enhancement.
  • Proactive Risk Management: Benchmarking provides insight into potential risks related to ESG issues, allowing you to foresee challenges to your organization’s reputation, competitive standing, or operational stability due to climate-related or regulatory changes.
  • Enhanced Stakeholder Trust: ESG performance often influences investment decisions and consumer preferences. Fostering corporate transparency can attract new investments, improve morale, retain workers, and expand your customer base.
  • Economic Efficiency: Identifying where competitors have optimized operations or reduced environmental footprints can help you adopt similar sustainable practices. This can significantly reduce energy usage, waste production, and overall resource costs, enhancing profitability.
  • Competitive Advantage: Now more than ever, consumers, investors, and other stakeholders want sustainable products and services. Demonstrating your commitment to environmental and social responsibility can attract customers, investors, and talent.
  • The demand for a sustainable supply chain is rapidly accelerating. Learn how you can move forward strategically in our recent insight.

Conducting an ESG Benchmarking Assessment

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Initiate an ESG materiality assessment to define the scope of your program.

Effective ESG benchmarking starts with understanding which ESG metrics are most relevant to you and your stakeholders. This involves conducting a materiality assessment to determine the factors most significant to your organization.

Depending on your jurisdiction and industry, these could include greenhouse gas emissions, water usage, waste management, social metrics such as workforce diversity and labor practices, and governance factors like board composition and executive pay.

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Determine comparisons.

Identify who you want to benchmark against. These might be direct competitors, industry leaders, or organizations within your jurisdiction. Your choice should align with your strategic goals and provide meaningful insights into your ESG performance relative to your peers.

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Collect ESG data.

Start gathering data on the ESG factors determined by your materiality assessment and the organizations you’re comparing against.

The most challenging part is collecting your own data to compare with benchmarks, as you will need to analyze many sources, such as utility bills, financial statements, employee management systems, waste disposal, recycling rates, and more.

Implementing a robust internal data collection system for ESG performance allows you to effectively share data with sustainability rating organizations like EcoVadis or CDP. Additionally, it enables you to use publicly available information to benchmark your performance against industry standards, providing a clear understanding of your efforts.

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Analyze ESG data and set goals.

Compare your performance on key ESG factors with your selected peer group. Identify trends, outliers, leaders, and areas where your organization may be lagging. Use these findings to refine your objectives.

The insights gained from these comparisons and your materiality assessment will help you identify performance gaps. This analysis is crucial for setting realistic yet ambitious ESG targets, guiding your strategic planning, and enhancing your impact mitigation efforts.

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Monitor and report transparently.

After setting ESG targets, it is essential to track these goals systematically and report the outcomes in annual ESG disclosures and to stakeholders. Consistent reporting enhances credibility and accountability, while ongoing monitoring ensures you keep pace with industry standards.

Getting Started with ESG Benchmarking

Understanding where your organization ranks compared to competitors, customers, and suppliers allows you to identify gaps and opportunities in your ESG strategy.

Early benchmarking facilitates timely adaptations to emerging trends and ensures you maintain a competitive edge. Engage with our ESG team today to begin shaping a sustainable competitive advantage for your organization.

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About the Author(s)

Kristin Gustafson

Kristin Gustafson, PE, CEM, BEMP, LEED AP

Principal/Sustainability & Energy Incentives Leader
A licensed professional engineer in all 50 states and certified building energy modeling professional with over 20 years of consulting experience, Kristin manages and coordinates 179D Commercial Buildings Energy-Efficiency Tax Deduction studies, 45L Residential Tax Credits and Renewable Energy credits. Additionally, she helps clients with reporting requirements as they pursue their carbon accounting, sustainability, and ESG efforts.
Kristin Rebenitsch photo

Kristin Rebenitsch, CPA

Senior Manager
Kristin leads organizations through business planning and restructuring as well as delivering quality audit services. She looks for innovative ways to improve processes and communication paths to achieve client goals.