Blog

Recent State Tax Developments: Maryland Digital Ad Tax, California Sourcing Cases, and Massachusetts Apportionment Decisions

Colette Sutton
Updated on August 20, 2026
gavel from courtroom

Key Takeaways

  • Maryland's digital advertising tax faces significant legal hurdles after a recent taxpayer victory.
  • California OTA decisions continue to narrow the scope of California-source income.
  • Massachusetts cases highlight the growing importance of apportionment and taxpayer classification issues.

Recent state tax decisions could have significant implications for multistate businesses. From Maryland's ongoing digital advertising tax litigation to California sourcing disputes and Massachusetts apportionment challenges, these developments highlight the continued tension between states seeking to expand their tax base and taxpayers pushing back.

Maryland Digital Advertising Tax Suffers Major Court Loss

One of the most closely watched state tax controversies took a significant turn when the Maryland Tax Court ruled in favor of Apple, Google, and Peacock TV, finding Maryland's Digital Advertising Gross Revenues Tax unconstitutional.

The court concluded that the tax violated the Internet Tax Freedom Act because it imposed tax on digital advertising while comparable traditional advertising remained untaxed. The court also found constitutional concerns with Maryland's use of worldwide revenue to determine tax rates, concluding that the structure effectively reached activity occurring outside the state.

This decision is significant because many states have considered similar digital advertising taxes. While Maryland is expected to appeal, the ruling provides taxpayers with authority to challenge taxes that single out digital commerce for different tax treatment.

California OTA Continues to Refine Sourcing Rules

Recent decisions from California's Office of Tax Appeals (OTA) continue to shape the boundaries of California-source income and provide important guidance for multistate taxpayers.

In one closely watched case, the OTA rejected the Franchise Tax Board's attempt to broadly source gain from the sale of a partnership interest to California. The decision limits the state's ability to tax gain attributable to business activity occurring outside California and reinforces existing statutory limits on California-source income. We discussed the ruling in more detail in our prior post, California OTA Rejects FTB's Attempt to Expand Sourcing of Gain from Partnership Interest Sales.

The OTA recently addressed another sourcing issue in Matter of Otting, involving a former bank CEO who moved to Nevada following the termination of his employment. The OTA held that severance payments and employer-paid medical benefits were not California-source income because they arose from contractual rights that did not acquire a California business situs. As a result, the income was sourced to the taxpayer's state of residence rather than California.

The result was different for the taxpayer's restricted stock unit (RSU) payments. Although paid after the taxpayer relocated to Nevada, the OTA concluded that the compensation was earned through services performed in California and therefore retained a California business situs, making the income taxable by the state.

Together, these decisions highlight the importance of properly characterizing income and demonstrate that the sourcing analysis may differ depending on whether the payment is tied to services performed in California or arises from contractual or intangible property rights.

Massachusetts Cases Highlight Ongoing Apportionment Issues

Apportionment also remains a hot topic in Massachusetts, where two recent decisions demonstrate how sourcing methodologies and taxpayer classifications can materially affect state tax liability.

The first, Smithfield Packaged Meats Corp. v. Commissioner of Revenue, continues to generate discussion both within Massachusetts and beyond. As discussed in our recent article, Massachusetts Finnigan Rule Held Unconstitutional, the Massachusetts Appellate Tax Board held that the state's Finnigan-style combined reporting approach was unconstitutional to the extent it included sales made by entities protected by P.L. 86-272 in the combined group's sales factor numerator. The decision has attracted attention from practitioners and the Multistate Tax Commission because its reasoning could have implications for combined reporting and P.L. 86-272 issues in other states.

Massachusetts taxpayers also received guidance on a different apportionment issue in the recent Skechers decision. There, the court concluded that Skechers qualified as a manufacturing corporation and therefore was required to use Massachusetts' single-sales-factor apportionment method rather than the three-factor formula it had previously applied.

While the facts were very different from Smithfield, both cases illustrate the importance of apportionment methodology. Whether the dispute involves combined reporting, P.L. 86-272 protections, or manufacturing classification, apportionment rules can significantly impact a company's tax liability.

What Taxpayers Should Be Watching

These cases reflect several broader trends in state taxation. States continue to test the limits of their taxing authority, particularly in areas involving digital commerce, multistate income sourcing, and apportionment. At the same time, taxpayers are finding success challenging positions that stretch beyond statutory or constitutional boundaries.

For businesses operating across multiple states, decisions like Maryland's digital advertising tax ruling, California's sourcing cases, and Massachusetts' apportionment disputes reinforce the importance of monitoring developments and evaluating whether existing filing positions remain appropriate in light of changing authority.

 

Related Insights:

Make a habit of sustained success.
Every organization deserves to realize its full potential. Let us help you find yours.
Learn More

About the Author(s)

Colette Sutton
Colette Sutton
Senior Associate
Colette is a member of Eide Bailly’s State and Local Tax (SALT) Services team, where she specializes in assisting clients with complex state and local tax matters. Her primary focus is on tax controversy engagements, income and franchise tax audits, nexus determinations, and taxability studies. Colette brings a thoughtful and strategic approach to resolving disputes and navigating multi-state tax challenges. She also has experience with sales and use tax, giving her a well-rounded perspective on a wide range of SALT matters. 
Melissa Menter Photo
Melissa Menter
Senior Manager
Melissa has over 20 years of experience helping clients with a broad range of tax issues. She has both Big Four and in-house Fortune 500 corporate tax experience, which gives her the perspective of being able to see a problem and its possible solutions from multiple angles. Melissa is a creative thinker and enjoys crafting customized, practical solutions to complex tax problems.

Any opinions expressed or implied are those of the author and not necessarily those of Eide Bailly. Opinions found in linked items are those of the authors of the linked item, not of your bloggers or of Eide Bailly. “$” means link may be behind a paywall. Items here do not constitute tax advice.