In This Episode
Social media is no longer a nice-to-have for dental practices; it’s a must-have. In this episode of The Art of Dental Finance and Management, host Art Wiederman is joined by author and social media marketing specialist Rita Zamora for a conversation about leveraging social media to attract patients, recruit employees, and build trust. Rita shares best practices for what, when, and how to post for maximum impact.
Listeners of the podcast are encouraged to email Rita at rita@ritazamora.com for a special offer.
Show Notes & Resources
About the Host
Art Wiederman, CPA, Director of Dental Practices | Eide Bailly
Art specializes in serving dental practices. He oversees a variety of services including accounting, tax compliance and planning, financial planning, retirement planning, and financial practice management consulting. Art’s expertise is not only in taxation issues for dentists, but also in his knowledge of dental practice metrics and benchmarks. Art has the ability to look at a dentist’s statements and identify profit holes in their practice.
About the Guest
Rita Zamora, Founder | Connect90
Rita Zamora is the founder of Connect90, a customizable social media program that equips dentists with content ideas and tools to save time and get better results. A former treatment coordinator, she graduated magna cum laude from the University of Colorado with a bachelor’s degree in business and marketing and has over 20 years of experience in the business of dentistry.
