In This Episode
In this episode of “The Art of Dental Finance and Management,” Art chats with Michael Anderson and Laura Maly, founders of Wonderist Agency, about how to create a successful marketing plan. They discuss best practices for creating a website, curating a successful social media presence, and building a memorable brand for your dental practice.
Show Notes & Resources
- Eide Bailly's Healthcare Services
- California Dental Association
- Decisions in Dentistry
- Academy of Dental CPAs
- Best Practices for Hiring a Dental Associate
About the Host
Art Wiederman, CPA, Director of Dental Practices | Eide Bailly
Art specializes in serving dental practices. He oversees a variety of services including accounting, tax compliance and planning, financial planning, retirement planning, and financial practice management consulting. Art’s expertise is not only in taxation issues for dentists, but also in his knowledge of dental practice metrics and benchmarks. Art has the ability to look at a dentist’s statements and identify profit holes in their practice.
About the Guests
Michael Anderson, Co-Founder | Wonderist Agency
Michael’s passion for entrepreneurship landed him square in the middle of Milwaukee’s growing start-up community. Playing an active role on the local scene, he and Laura started laying the groundwork to grow Wonderist Agency. With artistic vision and a scrappy, jack-of-all-trades mindset, Michael has brought energy and strength to a great foundation. When Michael isn’t burning the midnight oil, you might find him working on his 1964 classic boat, fishing, rummaging through local antique stores, or enjoying a craft brew.
Laura Maly, Co-Founder | Wonderist Agency
After 10 years in the advertising world working on both agency and client sides (General Motors, Kohl’s Department Stores, Microsoft, and Sony Pictures) Laura jumped into small business ownership in 2011. Since then, she’s been helping dental practices find their marketing footing and educating her clients. Aside from her love of dental-land, you might find Laura hanging on the boat with Michael and the kiddos or drinking wine with the neighbors while talking about how she’s going to work out “later.”
