The Art of Dental Finance and Management

How Strategic Marketing Can Help Dentists Increase Profitability

December 22, 2021 | Podcast

Strategic and compelling marketing can help dentists increase their production and closing percentages, and ultimately, their profitability.

In this episode of The Art of Dental Finance and Management podcast, Art meets with the Founder and CEO of Progressive Dental Marketing, Bart Knellinger to discuss how dentists can ensure their dental practice marketing is impactful. Strategies include:

  • Utilize custom, compelling imagery.
  • Build a website focused on emotion and quality of life.
  • Establish and follow a reasonable marketing budget.
  • Develop an effective sales process.
  • Train staff on communication skills to increase scheduling and case acceptance.

Reach out to Art if you have any questions regarding dental finance and management for your dental practice. More information about the Eide Bailly dental team can be found at

Being more strategic in all aspects of your dental practice will lead to increased profitability.

Today's Guest

Bart Knellinger
Founder and CEO
Progressive Dental Marketing
The Closing Institute – Marketing Boot Camps for Dentists


Show Notes and Resources:

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