Judges will use the following categories and questions for evaluation of submissions:
How reliable is the initiative in generating continuous revenue for the organization itself?
*Note that this does not refer to sustainability as it relates to the environment.
How unique, inventive or clever is this initiative in the nonprofit industry?
How well was this initiative executed?
How great was the direct financial impact of the initiative to the nonprofit organization, in terms of revenue generated or cost savings realized?
*Note that this does not refer to specific benefits of an organization's program(s).
What is your overall impression of this organization's initiative?