“I find it rewarding to take something complex – content, design or even a process – and turning it into a meaningful, useful and engaging end-product. When I can give the user, internal or external, a better experience then I know I have done my job well.”
Since 1988, Liz has been gaining expertise in communications and marketing. As a well-rounded professional, she manages the communications team, providing team members with focused direction, challenging work and learning opportunities. Liz is responsible for brand and content management, overseeing the development, design and production of printed and electronic materials.
In her work, Liz uses her deep knowledge of communications to come up with creative strategies and solutions that provide trajectory for the firm’s rapid growth. She has big ideas and the know-how (and team!) to accomplish them.
When she’s not guiding the creative direction of the firm, you can find Liz at the lake or traveling to places she has never been. Being active in boating, skiing, and snowmobiling exhilarate her as much as a well-crafted ad campaign. When her hands aren’t touching her laptop, they’re likely experimenting with the latest recipe for Big Green Egg cooking or holding a good glass of Malbec by the campfire with family and friends.
Association for Accounting Marketing, Past Member
Manages the Eide Bailly brand, continually refreshing it to parallel the firm’s vison and goals.
Brainstorms process improvements, both internally and externally-focused, through big picture thinking.
Pursues new and better ways to deliver messages to clients and business friends, working to incorporate marketing campaigns to help users through the buying cycle.