Marketing Your Dental Practice: Making Every Marketing Investment Count


Successful marketing is all about two words: START AND STOP.

Stop wasting money on things that don’t work.
Stop trying to get your team to do things that they won’t adopt.
Stop spending digital dollars without really understanding where they go.
Stop leaving your word-of-mouth to chance.

Start making marketing decision based on your ideal patient.
Start making investments based on your unique patient value.
Start impacting your marketing funnel in the right places.
Start getting your team to execute successful marketing tactics every single day.

Attending this course will ensure every marketing investment you make in 2021 is a successful one.

Learning Objectives
1. Discuss the two forms of marketing currency: time and money.
2. Discuss the expected ROI of the three forms of marketing
3. Create a realistic 12-month marketing plan and budget for your unique practice
4. Outline the overall marketing funnel and the five places where you can make the biggest difference in ROI

Kristie Boltz, Chief Marketing Officer for Dentists

Her firm, myDentalCMO, helps dentists make smarter marketing decisions and trains dental teams to execute on those decisions. Since 2008, she’s given over 100 presentations nationwide with the mission of preventing dentists from buying marketing stuff they don’t need and wasting their team’s time on marketing tactics that just won’t work in their unique practice.

As a result of her “head for numbers” and “passion for teaching”, people often say their practice marketing dollar has never been more effective.

For a week every October, you’ll find her riding her bike 650+ miles down the CA coast to raise money for the Challenged Athletes Foundation.

Art Wiederman, CPA, Director-Dental Division | Eide Bailly
For more than 35 years, Art Wiederman has specialized in serving dental practices in the Southern California area. He oversees a variety of professional services including accounting, tax compliance and planning, financial planning, retirement planning and financial practice management consulting. Art is a Senior Manager on Eide Bailly's team that specializes in serving dental practices.

Art’s expertise is not only in taxation issues for dentists, but also in knowledge of dental practice metrics and benchmarks. He has the ability to look at a dentist’s profit and loss statements and practice management reports and identify profit holes in the practice. In addition, Art is adept at buy-in and buy-out consulting, practice start-ups, compensation plan development, operation evaluations, and litigation support for dentists.

As an thought leader in dental practice accounting and financial management, Art is a regular lecturer at state, local and national dental conferences, dental societies and dental schools. He is a founding member of the Academy of Dental CPAs (ADCPA) and hosts the weekly podcast “The Art of Dental Finance and Management.”

Additional Information: This is a Group-Internet Based Webinar. No prerequisites or advanced preparation required. For information regarding refund, complaint and program cancellation policies, please contact Amy DeGeorge.

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