Strategic Planning in the Wake of COVID-19


Critical Access Webinar Series 2020

Course Description:
This presentation gives specific instruction on strategic planning and how different approaches can suit different organizations in a variety of circumstances. The COVID-19 pandemic, for a time, put long-term planning on hold. In addition, permanent changes in the industry can inhibit the effectiveness and relevance of previous strategic planning work. Now that hospital operations are resuming a new kind of normal, strategic planning can resume, old plans can be reviewed, and lessons learned from the crisis can be incorporated.

Learning objectives: 
Compare different approaches to strategic planning. One size doesn’t fit all.
Discuss how Telemedicine was rapidly deployed/expanded during the pandemic and how it may play a role in the wake of COVID-19.
Discuss how updates to the strategic plan may also lead to changes in your approach to communications and marketing.

Adam Strom | Manager, Healthcare Consulting | Eide Bailly
Adam has 15 years of healthcare experience in nonprofit, government and consulting capacities. Adam partners with hospitals, clinics, health systems and long-term care organizations to refine and craft concrete and effective strategy guidance. Adam performs community health needs assessments to understand the health needs of the community and performs strategic market demand analyses to assist management in making strategy and planning decisions. Starting with defining the geography of the service/market area, Adam researches population and demographic trends, historical healthcare utilization, and competitive presence to get a clear picture of present day and future need. This allows an organization to proactively right size its service offering, staffing levels and physical assets.

Ralph Llewellyn, CPA, CHFP | Partner-in-Charge of Critical Access Hospitals | Eide Bailly
Ralph started his healthcare career as a rural hospital CFO. For the past 23 years he has been with Eide Bailly were he conducts operational assessments and assists providers in enhancing financial and operational performance. He provides chargemaster/cost report audits and redesign projects, conducts reimbursement enhancement studies, and also assists in the development of physician compensation strategies. Ralph is a frequent speaker at state, regional and national healthcare conferences.

CPE Information
CPE Credits: 
Field of Study: Accounting
Level of Knowledge: Any Level
Delivery Method: 
Group-Internet Based

Additional Information: This is a web-group seminar. No prerequisites or advanced preparation required. For information regarding refund, complaint and program cancellation policies, please contact Jason McKeever at 612.253.6628.

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